Digital Marketing Lead

Job reference

96178627

Type

Full Time

Salary

Circa £34,000 depending on experience

Location

Nottingham

Closing date

22nd February, 2022

SCAPE has continued to evolve since its inception 16 years ago and is more than just a public sector procurement organisation. As a team we seek to “create a world everyone deserves”, and this purpose drives every single one of our activities, services, and strategies. Our values and behaviours sit at the heart of how we work together and provide a framework for how we approach our work and working relationships.

We provide an inclusive and engaging work environment being recognised in the Top 100 Best Not-for-profit Companies to work for in 2020 by the Sunday Times Best Companies List. We support, challenge, and continually develop our people to make a significant impact and contribution and seek to recruit, develop and retain the most talented people from a variety of backgrounds, perspectives, and skills. We therefore encourage applications from all genders, races, religions, ages and sexual orientations, as well as parents, people living with disabilities, and any other groups that could bring diverse perspectives to our business.

The Digital Marketing Lead is a new exciting role responsible for maximising SCAPE’s digital marketing assets and creating digital marketing campaigns to support new product launches and capabilities for SCAPE and its subsidiaries, Arc Partnership and Lungfish Architects.

About the role

  • Responsible for the ongoing management, maintenance and development of SCAPE’s digital asset suite.
  • Review performance, usage and the wider analytics of all web pages, developing clear and consistent updated planning tools.
  • Measure and report performance on all digital marketing campaigns, and asses against goals (ROI and KPIs).
  • Build strong working relationships with key stakeholders and suppliers to understand key topics, areas of development and the opportunities for digital platforms and content to promote the SCAPE brand.
  • Take a proactive leadership role in the progression of SCAPE’s strategic digital aspirations and make recommendations to support business objectives.
  • Working collaboratively with the Marketing Campaigns Partner, Marketing Projects Partner and the Digital Content Leads, plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Keep abreast of new techniques and technology which will maximise SCAPE’s marketing mix, to provide digital marketing counsel to stakeholders and colleagues to improve their digital skills, content and campaigns.
  • Act as the main point of contact with our retained digital development agencies, including SEO support and other services as required.

About you

  • Demonstrable experience in digital marketing (client side, agency side, consultancy or similar creative digital agency experience) to create and deliver multi-layered digital marketing strategies.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
  • Highly organised, efficient, and able to work at pace, with demonstrable digital marketing experience.
  • Strong analytical skills and data-driven thinking.
  • Excellent interpersonal skills and the ability to communicate well with a broad range of people.
  • Excellent written communications skills and a keen eye for detail.
  • Degree or other relevant professional qualification / experience.

The rewards

We offer a wide range of employment benefits, initiatives and working arrangements which are aimed at creating a positive working environment in which employees are able to work to their full potential and achieve a healthy work/life balance. These include:

  • A competitive salary circa 34,000, depending on experience.
  • Local Government Pension Scheme with a generous employer contribution.
  • Private medical insurance for you and your family
  • 25 days’ annual leave, in addition to 8 days statutory bank holiday entitlement.
  • Flexible working and a wide range of health and well-being and social activities.
  • An exceptional working environment.

To apply for this role, please submit a CV and covering letter setting out how you meet the role requirements by 22 February 2022.